Comme Des Garcons - An Overview

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Probably the most influential trend homes on the globe. Its global achievement was not built through traditional marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and let originality discuss louder than attractiveness. This unconventional tactic grew to become the foundation for CDG’s worldwide enlargement.

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CDG acquired Global attention by presenting clothing that rejected common Suggestions of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world manner editors and purchasers early from the nineteen eighties.

This international visibility strengthened the CDG Hoodie title and captivated faithful prospects from each and every corner of the earth.

The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was impressed by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").

The 2006 autumn/Winter season collection dealt with the thought of your persona,[fifteen] the alternative ways to present 1's self to the world. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine With all the masculine.

CDG constructed a robust distribution technique by placing its products and solutions in top rated luxury shops like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite buyers globally whilst preserving its inventive integrity.

In 2017, the business released a whole new fragrance, Concrete, and marked its start while in the US with a evening meal curated by the artist and chef, Laila Gohar.

Just about every retailer was built as an artistic Place, enhancing CDG Hoodie's status for innovation and offering buyers an immersive retail encounter.

While using the rise of internet shopping, CDG expanded its access by providing collections by way of Formal and partnered e-commerce platforms. Social media and style communities aided distribute the brand’s identity, generating parts like the Perform Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the globe, helping CDG attain worldwide mainstream visibility when keeping legitimate to its edgy creative imagination.

Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical presentations, frequently a lot more like art installations than style exhibits attained throughout the world media coverage, reinforcing the brand's track record for groundbreaking creativity.

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The corporate also generates a line of agendered fragrances, nearly all of which can be unconventional on the planet of perfume and aligned with the kinds of its garments.[six]